Che Wan Azlan Che Wan Chik

Experience

1. 2023 – 2025

   Manager, Change Management & Communications

   PETRONAS Group Human Resource Management

   • Architected enterprise change communication strategies for several concurrent HR transformation programmes, building in adoption tactics from kick-off through sustainment.
   • Turned executive intent and complex policy shifts into clear employee narratives that built awareness, understanding and commitment across business units.
   • Advised senior leaders on messaging, tone and sequencing during sensitive organisational transitions, protecting leadership alignment and employee trust.
   • Built pulse-survey and feedback loops to measure communication effectiveness. Stakeholder engagement scores improved quarter over quarter.
   • Scaled intranet, Viva Engage and leadership video channels to extend reach and open two-way dialogue with geographically distributed teams.
2. 2021 – 2023

   Senior Executive, Change Management & Communications

   PETRONAS Group Human Resource Management

   • Led change management for the enterprise myCareerX launch, reaching 30,000+ employees across PETRONAS business units and geographies.
   • Designed a phased change communication approach (awareness, education, activation, sustainment) to drive platform adoption and embed new career-development behaviours.
   • Launched leader videos, FAQs and change-agent toolkits that explained a complex HR product to non-technical audiences.
   • Partnered with senior HR and business leaders on executive messaging during sensitive workforce transitions, keeping their trust while speeding up adoption.
3. 2019 – 2021

   Senior Executive, Marketing & Content Production Management

   Retail Business Division, PETRONAS Dagangan Berhad

   • Directed integrated marketing and content campaigns for a nationwide network of 1,000+ service stations, coordinating category, operations and agency teams.
   • Produced digital, social and in-station content that strengthened brand presence and supported Mesra loyalty programme engagement.
   • Rebuilt content production workflows, cutting turnaround times and creating a repeatable model for campaign execution.
4. 2017 – 2019

   Senior Executive, Group Strategic Communications

   PETRONAS Lubricants International Sdn. Bhd.

   • Directed Media Day operations at the Geneva International Motor Show 2018, managing international press engagement for PETRONAS Lubricants.
   • Led PR and media strategy for the PETRONAS Syntium Australia launch in 2018, coordinating in-market activation and press coverage.
   • Managed media relations for the PETRONAS Global Research and Technology Centre preview and launch events.
   • Led planning and execution of the PLI World Championship Celebrations, a flagship brand moment.
5. 2014 – 2017

   Senior Executive, Retail Business Planning

   Retail Business Division, PETRONAS Dagangan Berhad

   • Led the Communication In Action programme, giving Retail Business Division employees marketing knowledge and advocacy tools.
   • Developed and implemented the PETRONAS Stations Zoning Guidelines for consistent retail communications and branding nationwide.
   • Planned stakeholder and business development events, including Experience 2 Believe. Managed RETAILOne and weekly fuel price-change communications, and produced annual report content.
6. 2013 – 2014

   Senior Executive, Stakeholder Management

   Retail Business Division, PETRONAS Dagangan Berhad

   • Managed relationships with municipalities and government agencies on land matters for station development. Coordinated approvals, permits and stakeholder issues across Retail Network, Real Estate and Retail Engineering.
7. 2011 – 2013

   Senior Executive, Loyalty Management

   Retail Business Division, PETRONAS Dagangan Berhad

   • Acquired and managed strategic partners for the PETRONAS Mesra Loyalty Programme, including AirAsia, Sunway Lagoon and Petrosains. Planned partnership promotions, member communications and engagement events.

Earlier career